SEO Consulting for Public and Government Institutions – European Parliament
Official website of the European Parliament for the elections: statements, results and composition of the parliamentary groups.
SEO consultancy for the official website of the European Parliament
SEO consulting collaboration to ensure the implementation of SEO best practices for the European Parliament website, which hosts the official content and results of the 2019-2024 and 2024-2029 elections. This was done in partnership with the multinational company Scytl Safe Electronic Voting, now COMITIA (part of the MSA Group).
As I was informed at the end of the first term, my work not only met all contractual requirements but also exceeded the client’s expectations in terms of implementation quality and results. This led to my being offered a second term.
Contribution to the European Parliament Elections (2019-2024 and 2024-2029) website project
My participation in the development and SEO positioning of the official website of the European Parliament Elections is part of a double mandate marked by highly complex political and social circumstances.
In the first period (2019-2024), the project was deployed under the pressure of a sensitive European landscape: the rise of the far right in many member states and the constant suspicion of disinformation campaigns and information manipulation originating from foreign powers, including Russia. The transparency and robustness of official information therefore became top priority objectives.
In this context, my responsibility was full in the areas of on-page SEO, semantic optimization, Schema markup and adoption of best technical practices, ensuring that the digital platform met – and in many cases exceeded – the requirements of the European Commission’s specifications. The success of this first implementation ensured a solid digital positioning of the website and became a direct endorsement for me to be entrusted with strategic consulting again in the following term (2024-2029).
Strategy and execution
- Concentration of authority in the subdomain
The electoral website had to project the highest authority from an SEO point of view, despite having a reduced content generation capacity. To achieve this, I designed a strategy in which the subdomain would inherit part of the weight of the main domain of the European Parliament, which concentrated all the institutional identity. - Semantic SEO and internal
relationshipsIn the absence of large volumes of content, a system of internal relationships of high semantic coherence was established, in which the link architecture and internal taxonomies strengthened thematic consistency. - Strategic
Links NetworkIn addition, the project was reinforced with links to other official European resources and with significant links from institutions and sources of maximum authority. These links acted as external validators of credibility and authority of the electoral domain. - Compliance and technical
excellenceEach phase of the development was strictly in line with the guidelines set by the Commission, ensuring accessibility, speed of loading, correct indexing and comprehensive semantic markup with Schema.org and other compatible ontologies.
Results and impact
The work carried out allowed the election website to achieve a level of visibility, technical soundness and institutional reliability that fully responded to the challenge of transparency in a scenario where official information had to prevail over disinformation campaigns.
The renewed confidence of the Commission, channelled through my direct contractor, Scytl, resulted in my immediate incorporation into the project of the second mandate (2024-2029). This continuity, granted on the fast track, is an implicit recognition: if the first assignment was already a professional milestone for any SEO consultant, the repetition of the contract confirms the consolidation of my role as a strategic reference in projects with a high European institutional impact.
Specialization in High Information Density Graphs
My knowledge and experience in the construction of dense graphs are articulated within my DSH (Homogeneous Semantic Descriptor) methodology, which seeks to ensure that each entity or digital resource not only has internal coherence, but is immersed in a highly structured and homogeneous semantic network.
In a search ecosystem marked by the transition towards generative search, agentic search and care models, this approach is decisive: Query Fan-Out and RAG (Retrieval-Augmented Generation) systems depend on knowledge bases where connections are dense, unambiguous and stable.
DSH allows each node to function as a reliable semantic anchor point, facilitating both traditional information retrieval and integration into AI architectures that prioritize accuracy, consistency, and expanded context.
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Though grounded in stable and well‑established semantic web standards, the DSH is a unique and proprietary framework designed by SOLID SEO to bring semantic consistency into SEO and AI‑driven visibility strategies. Its purpose is to provide a structured, homogeneous layer that supports business goals such as visibility, authority and brand recognition.
In practical terms, this methodology allows me to organize a project’s information architecture as if it were a well‑planned city: every street (content) connects to the next in a predictable, coherent way, without blind spots or contradictions.
Thanks to the Homogeneous Semantic Descriptor (DSH), search engines and AI assistants can navigate and interpret that “digital city” with far greater clarity. This results in improved visibility, stronger trust signals and more opportunities to attract qualified audiences.
As we move into a search ecosystem where answers will no longer come exclusively from blue links, but from conversational systems and intelligent agents, having a solid and homogeneous semantic framework will be the difference between leading and lagging behind.
European Commission promotional video
Credits: All images and video are from the SCYTL and European Parliament website and public accounts.
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