Query fan-out is a key concept in the evolution of Google’s artificial intelligence (AI) models, especially in the context of AI Mode or AI Overviews. To understand it properly, it is essential to go beyond the traditional search based on exact keywords and add an extra layer to the concept of relevance.
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Canonical tags are inseparable from SEO best practices. This article will walk you through its importance, implementation, and best practices, as well as explore its role in the Semantic Web and Semantic SEO. Discover how canonical tags help your website to improve its visibility in search engines, both in cases of organic SEO and GEO or generative search starring the increasingly numerous LLMs.