Take your content to the door of your target market with WordPress blogs and corporate websites
There are many companies that export or want to do so, any internationalization process entails a need for communication towards the target markets.
With these objectives being typically Northern European countries, such as Germany, France, the Netherlands, Belgium or the United Kingdom, the difficulty for SMEs without astronomical budgets to develop international web projects is great.
The problem is simple: in the current market a very common solution is to use the popular WordPress as a publishing platform, whose result/price ratio is very appealing.
But it is a compromise solution that must fit carefully into a segment of projects between small and medium size. Entrepreneur: don’t forget it.
WordPress is a beautiful tool, but it has limits. Getting into a dead-end is easy if you use WP under complex requirements.
And if the core is bowed -that is the master beams, to clarify- the descent into hell is served.
However, and that is what this short article is about, a SME web project oriented to internationalization with WordPress is very feasible in certain scenarios.
I propose 4 specific cases that can be perfectly business cases for SMEs of micro/small/medium size.
They are not any fictional exercises, quite the opposite: I have already worked on several of these cases.
I do not include the freelancers, but with all due respect there are many of us who use more advanced tools than many bigger companies.
If you are freelancer you can feel perfectly included in the case study!
If you find yourself in a situation similar to those described, you may want to ask some questions about your next internationalization project with WordPress.
WordPress does nothing on its own. As everything needs good hands and experience behind the wheel. If you have been told “it does great for SEO” it is not a lie, but it is not 100% true either. You have a wide range of opportunities to screw up!
Anyway, after 6 web hosting services left behind along my way (and I do not count those of my many clients), I have decided that performance of my own WordPress will not be one of my problems.
WordPress is a great tool, but demands understanding that you should not use a hammer to insert a screw.
If I preach, I do
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An ideal combination for companies: high speed for blogs, microsites and WordPress corporate websites at a very reasonable price.
The web/blog at seofreelance.es is hosted in a specific WordPress hosting. As specific as it can be.
The results of loading speeds are tremendous: an infrastructure worthy of a company with company resources, in the hands of a freelancer.
Can you imagine your company’s website that fast?
The hosting of your website is a basic lever for your project
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