Auge de los eventos online en tiempos del coronavirus

Digitization of mass events

Social distancing and other measures against COVID-19 are changing the landscape of large-scale events.

The pandemic is undoubtedly leading us to a new normal, showing the social, economic, and business fabric new ways of approaching activities that we took for granted just a couple of months ago.

A clear example of this new normal is undoubtedly the necessary proliferation of online or virtual events, an important part of the only way forward for those economic and social activities that can achieve an effective degree of digital transformation.

Until recently, many of us associated the idea of an event with large gatherings of people, snacks, music, and activities. Perhaps a pack of business cards, a backpack, or a pair of leggings could differentiate a race from a concert or a trade fair, but at the very core of event organization, there are a series of basic and necessary elements for effective communication.

Let’s not forget that the way to monetize (or achieve any other objective, including altruistic ones) an event is to reach the widest possible audience and reach. The only way to achieve these goals is to communicate the event’s celebration and disseminate its content, creating positive expectations.

These basic elements for defining any type of event are perfectly summarized in the Schema standard for structuring data, so that machines (like Google’s “brain”) can assimilate that data unambiguously.

Don’t know what Schema is?

If you’re unfamiliar with Schema, I recommend reading “Introduction to Schema” to avoid confusion in this or other blog posts, as I frequently write about Schema and SEO. If you already know what it’s about, you’ll probably prefer to skip to the next section…

New social normality and rise of online events by type

Estudios reglados y Educación Superior
¿Cuántos padres y madres no se estarán preguntando ahora “por qué no lo hacemos todo online”? Teletrabajo y colegio a distancia, ¿una forma de conciliación familiar? Menos costes de transporte, menos polución, comidas en casa… Los servidores que alojan los Moodle de los colegios echan humo. Seguro que surge una nueva microeconomía de aquí.
Webinars y estudios online
Siendo de naturaleza digital desde sus inicios, este tipo de Eventos salen reforzados de la crisis pandémica, puesto que lejos de perder audiencia la ganan. Además, los costes de mantenimiento son mínimos a poco que se racionalicen los recursos según evolucione la situación.
Actividad física dirigida y compartida
Gimnasio en casa ¿Veremos un auge de los entrenadores personales frente a gimnasios? Los gimnasios deben hacer frente a costes estructurales que pueden acabar con ellos según evolucionen las imposiciones de la situación COVID-19.
Peluquería, estética y estilo de vida
Mientras las peluquerías y centros de estética afrontan inversiones y gastos para adecuarse a las medidas de seguridad post-confinamiento, algun@s influencers han visto multiplicada su audiencia. Las peluquerías y centros de estética perderán probablemente una parte de sus ingresos, ya que la clientela habrá descubierto el “Do it yourself” durante el confinamiento. Además el miedo a la crisis económica hará que ir a la peluquería sea un “lujo” para much@s.

Previous Next

1 2 3 4

Google adds and recommends the Organizer property in Event elements

Event Organizer
Organizador Evento
Marcado Schema recomendado
para Eventos virtuales

In an effort to improve search engine results pages (SERPs) and better adapt to the new reality following the COVID-19 pandemic, Google recommends specifying the Organizer property in Event elements.

In detail, the minimum attributes (sub-properties) required for proper implementation are: organizer.name and organizer.url.

That is, the Organizer’s name and the URL associated with the Organizer must be specified.